The Myth of Customer Loyalty
It’s Christmas time again.
I used to hate Christmas just because I hate being bombarded by the same old carols and adverts. I get so sick of them. But recently I’ve decided to drop my crap and embrace the Christmas spirit.
This time of year, people I’ve worked with send season’s greeting emails wishing me a merry Christmas and a prosperous new year.
As a side note…
I was compiling one of those same merry Christmas emails to send to my valued customers and then had a realisation. I removed all traces of merry Christmas, rewrote the email to wish them a prosperous 2010, told them a little about how we grew in 2009 thanks to their support, and saved the email in my drafts to send mid-January.
Why? Because if I send Merry Christmas, they say thanks, delete, go on holiday and forget me. If I send Prosperous New Year mid January, it’s the same best wishes from my sincere heart, but they’ll be reading it right at the point where they’re winding up to a new year.