The Beauty of Bartering
Bartering is basically when you exchange your product or service for another company’s product or service, leaving cash out of the equation.
I love bartering with my whole heart. With the new toll fees on the N1, the increased fuel tax, the 50%-and-climbing increase in just the last year in electricity prices, and excessive service charges by South African banks and government-owned enterprises like Hellkom, bartering offers a way to do business that appeals a great deal to me.
When you exchange your product at your sell value, for another product at it’s sell value, there are more benefits than just having the product you wanted.
I love bartering, not just because I can leave Uncle Sipho (My South African equivalent to Uncle Sam, i.e. the tax man) out of the equation. It’s such a powerful concept. But I love bartering when it has some beautifying elements to it.
The beauty behind a well structured barter agreement is that it is a win-win, and it has profit within the profit. What do I mean?